Listing.Help Review

Listing a token on a cryptocurrency exchange is a key stage in the development of any project. It allows a development team to attract the attention of investors, increase the liquidity of their token and enter the international market. However, for inexperienced teams, listing can bring a host of difficulties along with the new opportunities, including the need to meet technical requirements, legal aspects, compliance with KYC and AML procedures, and many others.

In this article, you’ll learn how Listing.Help works and why self-listing can be a fatal mistake for inexperienced teams. Let’s start with the breakdown!

How to list on a crypto exchange? The main gaps and mistakes in listing

The listing process requires a thorough understanding of a wide range of issues, from technical to financial and legal. Many teams without listing experience may understand the theoretical background, but still face the following challenges in practice:

Exchange requirements. The stringency of the requirements will depend on the popularity of the exchange, so it will be important to choose the right exchanges for listing. The requirements of Tier 1 exchanges such as Binance or Bybit will be the most difficult to meet, as their requirements often include a smart contract audit, well-designed tokenomics, clear and structured legal and technical documentation, and a large audience for the project. Failure to meet at least one of these requirements will result in denial of listing. 

Listing costs. Large crypto exchanges can often charge hundreds of thousands of dollars to list on their platforms. For start-ups with little capital, this can be an insurmountable barrier.

Long waiting periods are another common difficulty in self-listing a token. The application and subsequent vetting process can take anywhere from a few weeks to several months. However, additional questions and negotiations for more favourable terms can slow down the listing process considerably. As a result, it may take too long for the project to negotiate with exchanges, and investor interest in the token sale may begin to wane.

Another problem for young projects is rejection. Without experience in negotiating with exchanges and understanding their requirements, many projects that choose to self-list are rejected during the long months of waiting for a listing.

In addition to the main challenges, your team may face secondary challenges. For example, you need to be prepared for the costs of meeting stock exchange requirements: you will need to invest to meet security requirements such as liquidity reserves or protection against hacking. Many start-ups underestimate these costs, resulting in significantly higher listing costs.

The security requirements of many exchanges will also include anti-money laundering (AML) and know-your-customer (KYC) compliance. Projects that do not meet these requirements may run into difficulties. As a result, attempting to list on your own can often be an inefficient and lengthy process, taking many months and incurring high costs.

How to choose a reliable listing partner? Key criteria

To avoid such difficulties, instead of launching a token on your own, you can choose a company that specialises in helping crypto projects get listed. Often, such agencies will help projects select exchanges for listing, meet the requirements of the selected exchanges, save money on inefficient expenses, and speed up the process of negotiating and signing a contract with the exchange for subsequent listing.

To select such a company, it is important to consider the following criteria:

Study the agency’s experience. It should have a rich experience of listing projects on different platforms. For example, Listing Help has over 7 years of experience and has helped more than 2000 clients successfully launch their tokens.

Study case studies and references. Study publicly available testimonials and talk to colleagues and partners who may have experience in token launches to get a sampling of opinions on different agencies.

Find out if the agency has a direct connection to the exchanges. If so, the matching and negotiation process can be greatly accelerated.

Does the company offer turnkey work? A good partner should guide you through all stages of the listing process and provide a turnkey service. Their help does not end after the listing.

The terms of cooperation should be clear and transparent to you. A reliable agency will have clear pricing, no hidden fees or additional commissions. Their terms and conditions are clear and straightforward, just like the project documentation on Binance.

For added convenience, some agencies can provide clients with analytics and reports at every stage of the work. This is also a plus, as you will understand what the agency is doing and how it will affect the result.

Today, Listing Help is the only partner that meets all the above requirements. The agency will help your project to go through all the stages of listing: choosing the exchanges where it is realistic to list, positioning your project, helping you to meet the requirements of the exchanges, creating a marketing strategy and getting the best conditions for listing.

By communicating directly with the exchanges, you will be able to complete the listing process on average 5 times faster than if you tried to organise it yourself.

Is it worth using the services of listing agencies? 

Listing a token is a complex and resource-intensive process that requires the right steps and a professional approach. Applying to an agency will save you time and resources, avoid most beginner mistakes, reduce the risk of rejection and get listed on the exchange at more favourable terms.

As the cryptocurrency industry is relatively small and still growing, it is extremely difficult to find a reliable listing agency in the market. The only agency that users recommend is Listing.Help, as they stand out from their competitors with their experience, low prices and high level of support. 

The agency’s experts will answer any questions you may have and provide advice on tailoring the company’s services to you and your individual needs. This approach from Listing.Help is a one-stop listing solution and will suit most teams.

In addition, the agency will continue to work with you after the listing has taken place. The team can advise on marketing campaigns, help with technical issues and give tips on how to increase token liquidity.

Whether you choose to self-list or trust an agency that specialises in listings is up to you. Self-listing is suitable for those who already have experience in launching crypto projects and have extensive knowledge and resources. However, for most projects it is advisable to use a professional. This will ensure a safer and more efficient listing of your token. Weigh your resources and assess your skills to find the best way forward. And have a great listing!